This Wilton gel-based pink icing color gives you a rich, deep color that won't change the consistency of your sweet treat. Perfect for coloring buttercream frosting, fondant, royal icing, and more, this 1 oz. jar of pink gel food coloring is highly concentrated, so a little goes a long way. Get a fun, bright pink buttercream for a Valentine's Day cake or a deep, saturated pink for a birthday or striking treat. Simply apply a small amount of food coloring to your frosting or fondant with a toothpick, then mix to incorporate. Add more to deepen and darken the color. Also safe to use in batters, doughs, and other foods, this edible pink food coloring is a great way to customize and personalize your treats.