This tasteless, gel-based red icing color gives you a rich, deep color that won't change the consistency of your sweet treat. Perfect for coloring buttercream frosting, fondant, royal icing, and more, this red gel food coloring is highly concentrated, so a little goes a long way. Get a cool, dark red buttercream for a Christmas cake or a deep, saturated red for a striking birthday or Valentine's Day treat. Simply apply a small amount of food coloring to your frosting or fondant with a toothpick, then stir to incorporate. Add more to deepen and darken the color. Also safe to use in batters, doughs, and other foods, this edible red food coloring is a great way to customize and personalize your treats.