Solem is a Quebec brand founded in February 2019 in Hébertville, in the Saguenay-Lac-Saint-Jean region, by Marie-Hélène Doucet and Mylène Lessard. The idea stemmed from a simple need: to create microfiber towels and textiles that are ultra-absorbent, compact, soft, and quick-drying, in order to make everyday life more practical and pleasant.

Since its inception, Solem has offered a diverse range of high-performance microfiber products for everyday life. These include beach towels, sports towels, dish towels, household towels, hair towels, and matching accessories. The designs are created in Quebec, are often reversible, and are designed to combine functionality, aesthetics, and comfort.

The brand emphasizes quality, durability, and environmental responsibility, notably by using recycled fibers in its textiles and offering more eco-friendly packaging. Solem is also committed to social initiatives, such as supporting the Leucan Foundation.